King Khan, Shah Rukh, the Bollywood superstar, has recently starred in a Diwali ad for a world-famous chocolate brand. While many people are touched by the heartwarming message, Pakistanis are happy because he is attired in an outfit by a Pakistani designer.
The Diwali ad for Cadbury Celebrations saw Shah Rukh, dubbed India’s biggest brand ambassador, become an ambassador for hundreds of small businesses. Cadbury used machine learning to recreate his voice and facial expressions to make it seem like he’s taking the names of local stores, thereby allowing hundreds of small businesses to have Shah Rukh as their brand ambassador.
In the video, he is wearing a Royal Jacket from Faraz Manan’s menswear line, which is embroidered with floral motifs and geometric shapes.
Manan is well known to dressing stars on the other side of the border. He’s already extensively featured and dressed Kareena Kapoor in his campaigns — she modelled for his lawn line and walked the ramp for him at the 2018 Masla Awards.
In fact, cross-border fashion collaborations are pretty common, but we haven’t seen King Khan wear anything Pakistani recently.